Who we are
We are business developers with a blend of creativity and business savvy. Our experience ranges from analytics to creative designs and concept development, from abstract development projects to hands-on digital craftsmanship.
We take pride in being analytical and strategic, but also in being able to design, write, and build the components to make things happen, get noticed, and sell. If a project is complex and aims to do good things, it ticks all our boxes.
Work with us as consultants, full-time on sprints, or as interim managers.
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In short: Tech-savvy communications- and design specialist with 10+ years experience as a business development consultant. More here.
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In short: MBA with an analytic- and copywriter-oriented mindset. Experienced project manager and business developer in both digital- and non-digital projects. More here.
Insights
Investigate new markets, map out the competitive landscape, and identify and evaluate digital commercial opportunities.
Typical questions we answer: What is the best practice in our field/the field that we are expanding into? What does a smart strategy look like in a diverse and fragmented field? What digital tools are available for us that would help us meet our goals?
Strategy
Given the market situation, find smart, inspiring, and reasonable paths forward. Address obstacles and possibilities and formulate a crisp, yet comprehensive strategic, and digitally focused, plan.
Typical questions we answer: How can we describe our strategic path so we do not deviate from it going forward? What do we need to do, aspire to do and what should we definitely not do?
Concepts
Develop concepts based on the strategic plan and the organization’s capacity.
Typical questions we answer: If our strategic goal is X, what does an event look like? What does a sales pitch, communication plan, or job posting look like? What does our web page need to be in order to meet stakeholders’ expectations?
Make it real
We know that being given a spot-on strategy and/or communication concept by a consultant can sometimes be more stressful than helpful. Because a .pdf is nothing but MB until it has been transformed into actions. And we love action. This is our favorite part - breathing life into plans and concepts.
We build, test, revise and refine the elements that constitute your brand and your sales-driving activities in a way that integrates with your company’s capabilities. We want you to trust us, but not depend on us in your day-to-day work. Our goal is for you to say “Thanks, we got this now! We´ll be in touch!”
Typical questions we answer: We desperately need to have a new website/sales pitch/investors pitch/workshop/business plan/digital strategy/marketing plan, preferably yesterday. Can you help us?
We have worked together on and off for 15 years, and in 2018 we teamed up as Hoffman x Edgren. Over these 15 years, we have made nationwide ad campaigns, guerilla launches, and events for over 400 000 people. We have worked on new digital methods and presented to the UN, founded a startup, arranged a nightclub on a jetty by the Royal Castle, launched numerous websites and digital products, rebranded and designed lots of pretty things, and created numerous new, digital revenue streams.
We can’t tell you about all our projects or everything in our projects, because often our role is to deliver input and materials to make others look great. That is what we love!
But we have some favorites that we really enjoyed working on. You can find these below, which will give you an idea of how we could work together!